2013 - 2015

  ©     Aïshti   /   Bachar Srour

© Aïshti Bachar Srour

Over a decade after launching A, luxury department store Aïshti brought me on board to overhaul the bimonthly magazine. As editor in chief, I shifted the editorial focus to more approachable content, appealing to a younger global audience without alienating A's mature core readership in Lebanon.

The Aïshti Blog was next on my to-do list. I developed an editorial strategy that established the site as a daily supplement to the print publication.