2015 - 2016
When Bucolik evolved from a personal style blog to an e-commerce site, they reached out and asked me to develop an editorial element to promote their emerging brands. I constructed a content strategy that creates awareness and drives sales with trend stories, in-house photo shoots, designer interviews and shoppable features that champion the Bucolik lifestyle. Because the site features young designers from around the world, being able to navigate international cultures and business practices was essential for executing each story.
In conjunction with the editorial calendar, I created a social media strategy that could be easily implemented by junior team members.