THREE REASON'S I'M A GREAT FIT FOR 

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I DISH OUT GOOD CAREER ADVICE 

  • Consulted on content strategy for Harvard University's Department of Continuing Education website
  • Motivated Millennials and those who manage them with informative features about goal setting, engagement, workplace problem solving and more
  • Established a more approachable voice on the website, and more relatable content than what was traditionally published
  • Increased site traffic by 30% within four months of joining Harvard's team
 
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I WRITE/EDIT COPY PEOPLE STOP TO READ

  • Oversaw all written communication for 109 Architectes' installation at the Venice Biennale of Architecture, including exhibition placards, web text, product packaging and press releases
  • Edited Salamé by Juergen Teller, a publication celebrating the opening of the multimillion-dollar Aïshti Foundation art gallery,  now sold at Dover Street Market in London
  • Wrote press releases and pitches for the gallery's Lebanese PR team, resulting in international press coverage of its opening (W magazine, The New York TimesArt News and Art Forum)
 
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I THINK LIKE A PUBLICIST-TURNED-EDITOR (BECAUSE I AM ONE)

  • Discovered the sweet spot between great storytelling and a brand's business goals
  • Applied 15 years of public relations experience to content strategies for Raghunter and Bucolik, international, women-run startups  based in Lebanon
  • Developed and implemented communications strategies as PR manager for multinational beauty brands, including Bumble and bumble, Sonia Rykiel Beauty, Agent Provocateur Beauty and more
  • Planned and executed Fashion Week events and editor appointments in the U.S. and abroad, securing coverage of brand talking points in print and on the web