Rare Eau de Parfum
“Make Every Moment Rare”
MESSAGING CONCEPT | CAMPAIGN TAG LINE | CAMPAIGN MESSAGING
Rare Beauty’s Mental Health Awareness Month Campaign
“Make a Good Call”
CAMPAIGN CONCEPT | CAMPAIGN MESSAGING
Nearly 10,000 hotline calls
Over 100 million media impressions
Anthem Awards Health Media Impact Campaign - Gold
Glossy Awards Best CSR Initiative - Gold
Rose Inc Eye Collection
“The New Double Standard”
CAMPAIGN CONCEPT | NAMING CONCEPT | PRODUCT + SHADE NAMES | CAMPAIGN MESSAGING | PRODUCT COPY
Rose Inc Satin Lip Color
“Color with Character”
CAMPAIGN CONCEPT | NAMING CONCEPT | PRODUCT + SHADE NAMES | CAMPAIGN MESSAGING | PRODUCT COPY
Rose Inc Brand Launch
BRAND POSITIONING | CAMPAIGN MESSAGING | STORY EDITING
hourglass Unlocked instant extensions mascara
PRODUCT NAME | CAMPAIGN MESSAGING | PRODUCT COPY | USE INSTRUCTIONS
SUPPORTING COPY FOR: PUBLIC RELATIONS, E-COMMERCE, SOCIAL MEDIA, EDUCATION, SALES, VISUAL MERCHANDISING
hourglass Red 0 Lipstick
NAMING CONCEPT | PRODUCT NAME | CAMPAIGN MESSAGING | HERO INGREDIENT NAME | PRODUCT COPY
hourglass Equilibrium Skincare Collection
PRODUCT NAMES | CAMPAIGN MESSAGING | HERO INGREDIENT NAME
PRODUCT COPY | USE INSTRUCTIONS
Additional Rare Beauty Campaigns
“RARE BEAUTY MADE ACCESSIBLE” ACCESSIBILITY INITIATIVE | FIND COMFORT COLLECTION | POSITIVE LIGHT LUMINIZING LIP GLOSS
SOFT PINCH LIQUID CONTOUR | SOFT PINCH LUMINOUS POWDER BLUSH | SOFT PINCH MATTE BOUNCY BLUSH | TRUE TO MYSELF TINTED PRESS FINISHING POWDER
Additional Rose Inc Campaigns
MICROENCAPSULATION COLLECTION | SOLAR COLLECTION | MODERN ESSENTIALS COLLECTION
Additional Hourglass Campaigns
CURATOR EYESHADOW PALETTE | EQUILIBRIUM SKINCARE COLLECTION | RED 0 LIPSTICK | ARCH BROW MICROSCULPTING PENCIL
VANISH AIRBRUSH CONCEALER | VEIL SETTING SPRAY | VEIL EYE PRIMER | EYE TO EYE BRAND CAMPAIGN | HOLIDAY 2020 COLLECTION